Environmental Furnishing Style and Its Effect on Time Perception

Begum Erten

This project was presented at 5th International Conference on Cognitive Science, held in Kaliningrad, Russia, June 18-24, 2012. Click here to access to the poster.

Time sensation is important for humans that temporal adjustment such as planning the day is a common task in daily life. Even though humans does not have a sensory organ for registering “time sense”, all of them can perceive time and mentally section it into interval of certain duration. Hence, it is important to understand the ongoing human cognitive processes for registering the temporal aspects of the outside world. Previous studies indicate that environment factors such as physical attractiveness may be influence human time estimation patterns (Baker, & Cameron, 1996).

Goal of the study is to investigate the effect of furnishing style (or design) on time estimation processes. The study consisted of two experiments, the first is for selecting well-furnished (harmonic, aesthetic) and poorly-furnished (caotic, unaesthetic) environments and time estimation task as the main experiment. Overall, there seem to be no systematic effect on time estimation process. However, sampling size should be increased before making valid conclusions. View the poster for the results.

Baker, J., & Cameron, M. (1996). The effects of the service environment on affect and consumer perception of waiting time: An integrative review and research propositions. Journal of the Academy of Marketing Science, 24, 338-349.